Growth from the common sense stuff marketing teams miss.
Fractional CMO for 7- and 8-figure ecommerce brands. Built iChess.net to 7 figures with zero outside money and sold it, now part of Chess.com. 15 years running remote marketing teams.
The pattern I keep seeing
The founder hires an agency or a bigger team for a big project, while the small stuff at the margins goes untouched. A $30k automation funnel agency for a store that isn't building its list daily. A $20k website redesign when the cart takes 30 seconds to load. Nobody has emailed the customers in a month.
Those fixes are small and boring, so they sit on the list for months. They're usually the fastest money in the business.
How I work
I work as a fractional CMO and growth operator. I find what's leaking, set the plan, and direct your in-house team or agency to fix it. If you need to build a team, I do that too. I've spent over $1M hiring freelance talent since Upwork was still oDesk, and I've been hiring and managing remote marketing teams for 15 years.
Results
- Getcoins8-figure Bitcoin ATM network, ~550 locations
- Revenue had been flat for a year and nobody could tell which marketing produced a transaction. I made ATM-level transactions the source of truth, paused paid search after 12.1M impressions and 24,597 clicks showed no extra transactions, and treated every ATM as its own Google Maps listing with controlled tests. Maps click-through up 15% in one quarter, worth 7 figures in extra revenue. Also pushed the move off an ~$80K/month legacy dev operation.
- Snow Holistic HealthSupplement brand, new store
- From $1K/month to $10K/month in 90 days. Built the Klaviyo automation from scratch, launched weekly sales campaigns and found the SEO keywords bigger competitors missed. 5x traffic.
- AI Finance ClubFinance education
- 3x email revenue in under 12 months, crossing 7 figures. Open rates 22% to 35%, click rate 0.3% to 2%. Deadline-funnel intro offers lifted conversions 400%.
- Astrology education brand
- Rebuilt the promo system and email flows. A streamlined direct checkout improved conversions 132%, plus one-click upsells before and after purchase.
- House of Staunton
- 7 figures added from email funnels and re-engagement
What clients say
“Freddy seems to have a 6th sense in figuring out what is going to be the most effective projects that will impact the top and bottom line. Since working with Freddy our revenue has quadrupled, mainly through email marketing and funnel efforts, and our traffic from SEO has 4xed as well.”
“Freddy was instrumental in helping us put together one click upsells both pre and post purchase, setting up effective weekly sales to our broadcast list, showing us how removing friction at checkout can drastically increase conversions on email.”
“He has a lot of fresh ideas which helped us improve our email marketing and get better results. Freddy has on top an extensive knowledge on tools which is an asset in his role.”
Where I learned it
I bootstrapped iChess.net from one-to-one chess lessons to 7 figures. Most of the money didn't come from anything flashy. It came from boring, steady growth: email, funnels and selling to our own list, done well, over and over.
We sold it in 2019 to Play Magnus Group, which Chess.com later acquired.
I've talked about this on Tropical MBA, eCommerceFuel and How2Exit, and on stage at Nomad Cruise and Bansko Nomad Fest.
Who I work with
Founders of Shopify, WooCommerce and self-hosted ecommerce brands doing 7 and 8 figures. If you're on Amazon and want to expand to your own store, I can help there too.
Native English, fluent Spanish, conversational Brazilian Portuguese.
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